Puma also recently signed Olympic steeplechaser Aisha Praught-Leer, as well as several giants of the pole vault scene, including Olympic medalists Sandi Morris of the U.S. After Puma gave her one of their new prototypes to test, Seidel says that she became convinced that the company’s product “could compete with the best of what’s out there.” I was like: ‘Oh, this could work,’” Seidel said. I bought my first pair of Pumas, a pair of SPEED 500s, on Amazon, just to try them out. She hadn’t run in the brand before, but was favorably impressed after initially taking matters into her own hands. “I didn’t really know anything about their shoes. “When the opportunity first presented itself in the latter half of 2020, I was like, ‘Really? Puma?’” Seidel told me. Molly Seidel, who finished second in last year’s Olympic Trials marathon in her debut at the distance, is among the newly minted Puma athletes. According to sneaker retail guru and vice president of the NPD research group Matt Powell, Puma had a less than one percent share in the U.S. In recreational road races, Puma sightings are generally few and far between. In a surprising twist, the company that appeared to be making waves (or, at least, impressive ripples) wasn’t an established behemoth like Nike or Adidas, but Puma-a brand whose presence on the running scene has at times felt analogous to the behavior of its elusive feline namesake. Earlier this year, LetsRun published an article listing professional runners and other track and field athletes who had switched sponsors going into 2021.
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